Reimaging how to market Nikka famous Whiskys
Client
Nikka
Project Type
Design, Prototype
Project year
2020
Client
Nikka
Project Type
Design, Prototype
Project year
2020
background
The Nikka Whisky Distilling Company was founded by Masataka Taketsuru, ‘the Father of Japanese Distilling’, in 1934. During the early 1920's he had studied malt distilling in Scotland and his ambition was to establish a malt whisky distillery in Japan on the Scottish model. With the years the Brand gained notoriety and appreciation all over the world.
background
The Nikka Whisky Distilling Company was founded by Masataka Taketsuru, ‘the Father of Japanese Distilling’, in 1934. During the early 1920's he had studied malt distilling in Scotland and his ambition was to establish a malt whisky distillery in Japan on the Scottish model. With the years the Brand gained notoriety and appreciation all over the world.
Branding
The redesign comes with the intent of giving new shine to the brand: highlighting the products, the distilleries and the Nikka brand while introoducing eCommerce functionalities.
Branding
The redesign comes with the intent of giving new shine to the brand: highlighting the products, the distilleries and the Nikka brand while introoducing eCommerce functionalities.
Page layout and interactions
Simple hierarchical organization of the page sections allows for easy reading. The functionalities and interactive elements are minimally highlighted to encourage certain behaviours from the user without being too imposing.
Page layout and interactions
Simple hierarchical organization of the page sections allows for easy reading. The functionalities and interactive elements are minimally highlighted to encourage certain behaviours from the user without being too imposing.
The following are some wireframes, created in Adobe XD, that show a minimal and easy-to-use design.
Attention to details and a responsive design
are the key for a seamless experience
Final prototypes were produced, with a focus on more speed and fewer taps.
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